Social Media Marketing / Relationship Marketing
Social Media Marketing should be about how to bring you closer to your customers and your customers closer to you. That is where we will step in and help guide you through the social media marketing jungle. Social Media is about how people engage, participate and share online their experiences through technology with words, pictures, video and audio. It may be a review on Yelp, sharing a video on Facebook, or tweeting about a great website they found interesting. It can be used for B2C or B2B.
At Brickyard we have a lot of fun (ok, sometimes too much) with social media marketing….but why not, right? Who doesn’t love to bring up Vanilla Ice or MC Hammer and somehow incorporate them into your plan of virtual attack?
Whether you already have or need help with creating a company Facebook page, Linkedin page, Twitter account, YouTube account, Google Plus 1 and/or corporate blog, our social media strategy will help your company define your social media goals, gain valuable insight into your visitor’s behavior, and develop the right message and plan to build a loyal customer base. Our social media marketing plan includes but not limted to the following social media marketing services:
- Social Media Audit – In-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it.
- Reputation Management – we will monitor what people are saying about your brand and your competition, where there is opportunity to improve and how best to engage wtih your customer.
- Social Media Messaging – Developing what your message will be for social media sites and what quality content is needed for each social media site or tool.
- Social Media Competitive Analysis – Is your competition doing an incredible job with videos, blogs, linking, widgets or community building? Lets find out.
- Social Media Profiles Set Up and Maintenance – We will identify the social networks where you should be participating and create a consistent brand look and feel for each social media page/profile. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.
- Link Building Through Social Media – Establishing link building tactics.
- Blog Design, Setup and/or Optimization – Leveraging a blog is a great way to drive prospective customer engagement to your business. However, a blog that is not setup correctly won’t attract readers or bring you the search engine benefits you’re after. We will help you select the best blogging system, set you up, and ensure your have the best chance of search engine rankings.
